When deciding whether to hire in-house public relations or engage an agency, there are a few factors to consider. Having worked in both roles myself, I am a strong believer in companies of all shapes and sizes engaging a PR agency on a retainer or at the very least a project basis (i.e. bringing...

The growth of social media has made the marketing world for creatives a much more competitive industry. With social media outlets such as Dribbble, Soundcloud, Bandcamp, Ello, Spotify, Instagram, Twitter, TikTok, YouTube, Vevo, Pandora, mobile applications and email marketing tools, thousands of...

Former communications lead at Runa Capital, producer/director of the documentary film Crypto Rush, and Techstars Berlin Accelerator mentor Liliana Pertenava speaks about building relationships with TechCrunch reporters and other industry journalists, and talks about her Axxilion communications...

Studying the corporate reaction to the COVID-19 pandemic can be viewed as an exercise in clear messaging when talking to your community. GameStop had the chance to show some leadership in the face of a crisis, to lead the way in supporting digital downloads and provide much-needed entertainment...

On March 11, the World Health Organization (WHO) declared the coronavirus a pandemic. As of Wednesday, 118,000 people in 114 countries have contracted the virus and nearly 4,300 people have died. Now, more than ever, branding is crucial. So, how do you go about communicating your brand during a...

In recent weeks, the novel coronavirus has permeated nearly every aspect of our lives, from the work we do, to the food we buy, to the simple things we’ve tended to take for granted, like leaving our homes and socializing. Even the stories I write that are ostensibly not about the virus are...