While visual ‘no code‘ tools are helping businesses get more out of computing without the need for armies of in-house techies to configure software on behalf of other staff, access to the most powerful tech tools — at the ‘deep tech’ AI coal face — still requires some expert help...
Public Relations
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People do not buy goods and services. They buy relations, stories and magic - Seth GodinRead the full...
Kristin Tynski Contributor Share on Twitter Kristin Tynski is co-founder and SVP creative at Fractl, a growth marketing agency that’s helped Fortune 500 companies and boutique businesses earn quality media coverage, backlinks, awareness and...
Ayelet Noff Contributor Share on Twitter Ayelet Noff is the founder and CEO of SlicedBrand, a top global PR agency headquartered in Berlin. A solid public relations team solves many issues within a company. It helps spread important news...
How can you make your app popular? I’ve collected 30+ sources for the app reviewing (text media, Youtube channels, and podcasts), a checklist for a submission letter, and an example of the perfect press kit. You’re totally armed from now on. Read the full...
A roadmap for effective advocacy....
Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks,...
When deciding whether to hire in-house public relations or engage an agency, there are a few factors to consider. Having worked in both roles myself, I am a strong believer in companies of all shapes and sizes engaging a PR agency on a retainer or at the very least a project basis (i.e. bringing...
The growth of social media has made the marketing world for creatives a much more competitive industry. With social media outlets such as Dribbble, Soundcloud, Bandcamp, Ello, Spotify, Instagram, Twitter, TikTok, YouTube, Vevo, Pandora, mobile applications and email marketing tools, thousands of...
Why is David Duke, a white supremacist and former Klansmen, allowed to spout hateful anti-semitic, anti-trans, and anti-Black things on Twitter? According to the company, one reason Duke is not banned is that he’s not currently a leader of the Ku Klux Klan. Seriously.Read...
Yesterday, Verizon became the latest company to join a corporate chorus boycotting Facebook advertisements in July as part of a rallying cry to get Facebook’s corporate board to take action on the rampant racism and hate speech that many of us have come to associate with the platform. The “Stop...
The role of a PR specialists is to stay sober and level-headed. To me, a crisis is nothing but a crush test for business. I adopt new communication tactics, new strategies, and totally reinvent the processes. Read the full...
Former communications lead at Runa Capital, producer/director of the documentary film Crypto Rush, and Techstars Berlin Accelerator mentor Liliana Pertenava speaks about building relationships with TechCrunch reporters and other industry journalists, and talks about her Axxilion communications...
Studying the corporate reaction to the COVID-19 pandemic can be viewed as an exercise in clear messaging when talking to your community. GameStop had the chance to show some leadership in the face of a crisis, to lead the way in supporting digital downloads and provide much-needed entertainment...
On March 11, the World Health Organization (WHO) declared the coronavirus a pandemic. As of Wednesday, 118,000 people in 114 countries have contracted the virus and nearly 4,300 people have died. Now, more than ever, branding is crucial. So, how do you go about communicating your brand during a...
In recent weeks, the novel coronavirus has permeated nearly every aspect of our lives, from the work we do, to the food we buy, to the simple things we’ve tended to take for granted, like leaving our homes and socializing. Even the stories I write that are ostensibly not about the virus are...
When I first decided to start my own business – a PR agency – I envisioned a sleek office decorated in steam-punk fashion with a huge reception to give people a sense of wonder whenever they came over for a meeting. I worked out the budget and put together a hiring plan that included a...