Amid COVID-19 chaos, consumers want certainty and offerings to suit life in lockdown, and direct to consumer (DTC) brands are among the best placed to meet that demand. Discussion about current DTC growth has largely revolved around online agility. As internet-born brands, many DTC businesses have...
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The COVID-19 outbreak is disrupting markets and consumer behaviour in unpredictable ways, and those businesses that are most able to adapt will survive and thrive as recovery begins. In times of crisis, it is easy to retract and hunker down until the good times return, but businesses must take a...