Over a year working with startup teams, I believe that for any new products, the best way for market interaction is through community building. To get new users, you may find that community building is the single best tactic if you are familiar with “do things that don’t scale”...

Our favorite golden nuggets from the experts we brought in to share their knowledge with our portfolio founders, CEOs, product/sales/marketing leaders, and managers of all kindsOur Learning Labs and LabXs (taking a cue from TEDx) were built to create a community focused on learning and inspiring...

Image Credit: d3sign/Getty ImagesOriginally published on VentureBeat.Years ago, I watched a talented director of marketing take a high-profile startup from stealth to launch to millions in revenue.She built out product marketing, corporate communications, PR, brand, and partner marketing teams. In...

With media agencies representing the world’s biggest brands, to ad tech companies pushing the boundaries of creativity and efficiency, Singapore can be considered more than just a business hub; an Accenture report recently named Singapore as the marketing capital of Southeast Asia. It reports...

Bill Gates famously said that “If I was down to my last dollar, I’d spend it on PR.” Every tech company has a story to tell and people to reach. But not all stories travel equally far. Effective communication defines success and failure. In a dynamic field like the tech industry, innovation...

Marketing is as fundamental to a business as its product or services. We might not realize it but a lot of products that we know today became popularly known because of their marketing campaigns. Take the fidget spinner as an example. Do you ever wonder why it became so popular even though it was...

#프롤로그 : 유튜브의 수익을 공개하지 않는 구글 2019년은 유튜브의 해라고 말해도 과언이 아니었다. 전 세계 이용자가 20억 명에 이르고, 대한민국 이용자만 3,000만 명이다. 국내 동영상 영상 플랫폼 시장에서 점유율 90%를...

#프롤로그 : 데이터의 힘 #1. 누구의 말이 더 신뢰 가는가? 마케터 A는 “요즘 일본 불매운동으로 떠들썩합니다. 지난주에 유니클로 매장을 우연히 지나쳤는데, 사람들이 거의 없더라고요”라는 자신의 경험을 이야기했다....

Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm, we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself… everyone hates...

2016년 말에 출시된 마이크로소프트 팀즈(Microsoft Teams)는 메신저 기반 협업 툴로 생산적 업무 환경 구축에 방점이 있다. 팀즈는 팀 채팅, 통화, 일정관리, 파일 공유 등 다양한 기능으로 11월 기준 일사용자 2,000만 명을 기록하는...

모바일 쇼핑이 대세입니다. 통계청이 지난 9월 4일에 발표한 ‘7월 온라인쇼핑 동향’에 따르면 새벽 배송과 모바일 쿠폰 서비스의 확산에 힘입어 지난달 국내 모바일쇼핑 거래액이 역대 최다 기록인 7조2147억 원을...

“미래에는 마음을 가진, 그리고 스토리를 가진 브랜드가 필요하다. 하지만 그 스토리는 발명한 것이 아닌 발굴한 것이어야 한다.”(롤프 옌센) 지난 9일 스타일쉐어가 유저와 함께 만든 패션 PB ‘어스(us by StyleShare)’를...