Linden Lab, the maker of the virtual world Second Life, was able to improve its triple its return on investment (ROI) for marketing by targeting users with personalized pitches based on their preferences. That’s normal for a lot of mobile app makers these days, but Linden Lab, which was born as a...

The game developer behind Second Life has abandoned its grand efforts for a virtual reality follow-up to its early 2000s hit. SF-based Linden Labs announced today that they’ve sold off assets related of Sansar to a small little-known company called Wookey Search Technologies, which will take...