Korean startup Fillit has launched a handy makeup case for your smartphone. Essentially it is a pocket-friendly makeup kit meant to be used when you are on the go. It targets the beauty conscious millennials and aims to simplify their makeup rituals. View this post on Instagram Fillit packages...

As cleansing is the first step in K-beauty skincare routines, Korean skincare and beauty brands focus extensively on cleansing oils and balms. It is a part of the double cleansing process which dissolves oils and removes makeup from the face. Facial cleansing is the most important step as only...

Are you looking to update your beauty shelf with some independent Korean beauty startups that’ll rival the big guys? Luckily, we’re here today to introduce our 5 Korean beauty startups to watch for in 2019.  In addition, while you won’t find any of the old cult classics that you know and...