The world of K-beauty introduced us to snail mucin so we have curated some of the best snail creams that you must try for a healthy and nourished skin! Who doesn’t dream of flaunting a flawless glass-like skin inspired by the Korean women? Many people think that it is quite challenging to achieve...

Korean BB creams have taken the segment of skincare and beauty by storm, ever since their launch. The best part about these creams is they blend skincare along with makeup to provide you with a flawlessly beautiful complexion. Apart from this, these creams are formulated using the finest natural...

The latest and greatest K-beauty trends demystified for bright and healthy skin during lockdown! Korea and K-beauty have brought us some unique and interesting trends ranging from ‘glass skin’ to ’10-step Korean skin care routine.’ Thanks to coronavirus pandemic, we are dealing with a lot...

Then I Met You combines Korean and Western skin philosophies to bring gentle, effective products that you’ll want to use again and again. Charlotte Cho, the founder of the famed K-beauty site, Soko Glam, launched her very own skin care brand, Then I Met You in 2018. If you are not familiar with...

Honey is a popular ingredient in the K-beauty world. Read on to learn more about how you can incorporate it into your routine and all the benefits it provides. We all know the Korean beauty industry is one of the fastest moving in the world – new ingredients and formulas emerge here faster than...

Did you know that we build up dry and flaky skin cells over the winter? And to get rid of those, you need to use a K-beauty exfoliator! Exfoliation not only un-clogs pores but it also boosts circulation and refines skin texture. There is no doubt that exfoliation is an essential part of any skin...

Korean skin care routines can get expensive at times. And, unless you are a multi-millionaire mogul, keeping up your skin care game is no small investment. There is a severe lack of affordable Korean beauty options for folks who are just starting to venture into space. Lucky for us, K-beauty...

Korean Beauty Startup Fillit a handy makeup case for your smartphone. Think of it as a makeup kit on the go. This concept of combining a makeup kit with a smartphone will work great in Korea. In Korea, more than 90% of people over 13 years old have a smartphone. If you are ever on the subway in...

Are you looking to update your beauty shelf with some independent Korean beauty startups that’ll rival the big guys? Luckily, we’re here today to introduce our 6 Korean beauty startups to watch for in 2020. In addition, while you won’t find any of the old cult classics that you know and love,...

The 10-Step Skincare Routine is well known to the Korean Beauty Community. But if you’re new to K-Beauty, terms like ‘serum’, ‘exfoliator’ or ‘hyaluronic acid’ can be very overwhelming. That is why we have prepared a guide about the essentials of K-Beauty in our series about the TOP10...

The 10-Step Skincare Routine is well known to the Korean Beauty Community. But if you’re new to K-Beauty, terms like ‘serum’, ‘exfoliator’ or ‘hyaluronic acid’ can be very overwhelming. That is why we have prepared a guide about the essentials of K-Beauty in our series about the TOP10...

In South Korea, injectables are very commonly used. Cosmetic work is as common as a regular hospital visit in Korea. You will find patients in waiting rooms with part preparations as they wait for their cosmetic procedure. It is totally unlike in the US, where the privacy of any cosmetic work up is...

The K-beauty industry has been taking over the world of the beauty market by storm! Many Korean brands such as Innisfree, Glow Recipe, and Dr. Jart+ have become household names. They are readily available in global retailers like Sephora and even Walmart. Along with these skincare and makeup...

K-Beauty has revolutionized the beauty industry. Many thought this was going to be a trend but it has had a massive effect on Beauty companies as many have produced their own line of K-Beauty products. K-Beauty now has an estimated net worth of close to $15 billion and the trend is still looking...

Are you looking to update your beauty shelf with some independent Korean beauty startups that’ll rival the big guys? Luckily, we’re here today to introduce our 5 Korean beauty startups to watch for in 2019.  In addition, while you won’t find any of the old cult classics that you know and...

Many K-Beauty products expect their customers to use the double cleanse method which calls for both oil-based cleansers and water-based cleansers.  However, there are so many different types of water-based cleansers to select from.  For those that do not know the K-Beauty 10-step routine.  Water...