K-Beauty has revolutionized the beauty industry. Many thought this was going to be a trend but it has had a massive effect on Beauty companies as many have produced their own line of K-Beauty products. K-Beauty now has an estimated net worth of close to $15 billion and the trend is still looking...

Are you looking to update your beauty shelf with some independent Korean beauty startups that’ll rival the big guys? Luckily, we’re here today to introduce our 5 Korean beauty startups to watch for in 2019.  In addition, while you won’t find any of the old cult classics that you know and...

Many K-Beauty products expect their customers to use the double cleanse method which calls for both oil-based cleansers and water-based cleansers.  However, there are so many different types of water-based cleansers to select from.  For those that do not know the K-Beauty 10-step routine.  Water...