Thanks to the COVID-19 crisis, an online presence for businesses is no longer an option or reserved for tech companies and startups. Online branding is a ‘do or die’ decision for brick and mortar companies affected by the lockdown crisis. Every day, traditional businesses are shifting their...

Humphrey Yang, a 32-year-old e-commerce entrepreneur, spent a recent Saturday night counting 10,000 individual grains of rice to explain the scale of money to teenagers on TikTok. He wanted to help them visualize $1 billion and provide context about what it means to have that kind of money. His...

In marketing, the power of influence knows no bounds. Having a celebrity put in a good word about your product or services is guaranteed to rake in sales regardless of the medium or the technology used. Fast forward to 2018, social media has taken the power of influence into a whole new level. A...