At the end of last year, Google decided to plop down $2.1 billion and buy Fitbit. Almost immediately after, there were questions whether the deal counted as a data monopoly, and now Reuters is reporting that the European Union is ready to launch a full-scale antitrust investigation into the deal...

It used to be that smartwatches were a sort of “luxury” gadget. They couldn’t do as much as your phone, and frankly, didn’t offer much more than a much cheaper fitness band. Shelling out several hundred for one seemed like a waste of money.Read...

Fitbit’s most recent release, the Charge 4, impressed reviewer Valentina Palladino by echoing many of the features that made the company’s Surge model so successful: on-wrist apps, heart rate monitoring and onboard GPS.  The Charge 4 also includes...

Since the onset of the pandemic, Amy McDonough has dropped her commute to Fitbit’s San Francisco headquarters and repurposed that time for exercise. And as the SVP and general manager of FitbitHealth, she’s seeing in real-time how millions of global Fitbit users are doing the same.“We...

Our mission to help you navigate the new normal is fueled by subscribers. To enjoy unlimited access to our journalism, subscribe today.Growing concerns about the power of big tech companies probably won’t be enough to derail Google’s planned $2 billion acquisition of Fitbit, antitrust...

The goal of walking 10,000 steps a day originated in 1965 when a Japanese pedometer manufacturer created a device called Manpo-kei, which translates to “10,000 steps meter.” More than 40 years later, Fitbit put this goal on the map globally with the launch of our first wearable at the end...

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With Father's Day around the corner, Fitbit has discounted the Charge 4. The fitness wearable is currently $129.95, down from its usual $149.95 price. You can also get the Charge 4 for the same price at Amazon and Best Buy. While $20 is a modest...

Growth in the wearable sector has taken a hit due to the COVID-19 pandemic. Compared to other hardware categories like smartphones and PCs, however, the space actually fared reasonable well. According to new projections from ABI Research, device shipments are expected to be up 5% year-over-year in...

The fitness tracker isn’t dead, and if you’re reading this, you’re probably one of the people keeping these little devices alive. Smartwatches have all but taken over the mainstream wearable space, but the humble fitness tracker remains an option...