After acquiring Optimizely last fall, content management company Episerver is adopting the Optimizely name for the entire organization. CEO Alex Atzberger told me that the company will be rolling out new branding in the next coming months, as well as renaming its entire product suite to reflect the...

Episerver is announcing that it has reached an agreement to acquire Optimizely for an undisclosed sum. Optimizely was founded in 2009 by Dan Siroker and Pete Koomen. It became largely synonymous with A/B testing, subsequently building a broader suite of tools for marketers to experiment with and...