It is estimated that in 2019, digital advertising spending in the world amounted to a staggering $333 billion. This means that almost 50% of the total advertising budget worldwide was spent on digital advertising. As businesses realize the value of digital advertising, there is an increasing need...

I’m in the process of launching a new startup. The competition there is fierce, with the top company getting roughly 60,000,000 visitors a month. At scale, it has the potential to make $15 million+ in revenue. We’re fighting an uphill battle and I love every minute of it. Read the full...

Now is the best time to recalibrate your brand’s story and (re)inspire your community. Three months into the pandemic, we finally have a cause for cautious optimism. The latest stats suggest that the coronavirus has started to loosen its grip.Read the full...

Most job titles are inherently clear. You know what they do. You have a good idea of their value. One of the exceptions here is the title of designer. I've previously tried to explain what I do to my parents without any real success. What they have held onto after all these lengthy explanations is...

Southeast Asia (SEA) is a diverse region that includes 10 countries and is home to over 630 million people. With more than 330 million of the total population being internet users, which is more than the internet users in the USA, SEA is witnessing a mobile and digital revolution. A report by...

This daunting task may seem inessential, but it’s worth the effort.   By Tanisha Lele   Writing the right mission statement can be quite a task. One wrongly-placed word, and you could lose a potential buyer or employee. A mission statement is the only chance...

In the modern-day, intangible assets have assumed greater importance as far as modern companies are concerned. A brand is a powerful differentiator indeed. Branding education, however, has both positive and negative implications.Read the full...

Slick designs and branding tools are a sign-up away with digitalized graphic design   By Sharon Lewis   Branding rules demand that businesses speak to audiences in their language, and today’s audience communicates visually.   In a previous article, Jumpstart spoke with industry experts on...

2020 is an inflection point for brands   By Jasmine Bina    Brand strategy, at its most basic level, is a prediction. As a founder, you predict where the user is going in their journey, what the market will be able to bear, and how […] The post 20 Going On 30 appeared first on Jumpstart...

Attracting the right customers is the key to success in business, whether you have a startup or you’ve been in business for years. In my role as an adviser to entrepreneurs, I often see businesses make the mistake of trying to be too many things for too many people. For example, Xerox tried...

What the experts have to say.   By Sharon Lewis   Marketing strategists worldwide are acknowledging the power of the storyteller. This is especially true for startups, thousands of which buckle under the pressure of constantly chasing growth. In an intensely competitive market, the brand...

Find out how you can be Shopify-ready in 10 simple steps   By Sharon Lewis   Shopify has become a behemoth in the online retail marketplace, and making yourself a spot on the platform is a matter of just a few clicks. With over a […] The post Getting Started with Shopify appeared first on...

Your company’s brand is an essential yet intangible asset that narrates how your audience views your organization. It’s no longer sufficient to merely develop your branding. To be sustainable, you must also future-proof your brand, ensuring that you evolve with industry trends and stay relevant...

  There’s a great scene in HBO’s Silicon Valley that takes place at TechCrunch Disrupt where each founder is pitching their big idea at Demo Day. We see each founder going up to the stage one by one where they start with “We’re making the world a better place by [insert super technical...

What’s in a brand? It’s fundamentally so intangible but yet might just be the single most vital thing that draws loyalty and success for a business. According to Steve Forbes, “Your brand is the single most important investment you can make in your business”. What does that mean for...

How well do you know your target audience? It was Lewis Carroll who famously said, “If you don’t know where you are going, any road will get you there.” While this is a romantic saying, it’s not a realist marketing strategy in this day and age. Read the full...

The word brand or logo is often cast-off in the technological world and though it is one of the most important factors to work on digitally. Branding has been stated to companies for a long time, but nowadays almost every next person has its own brand. Not the majority of the people know about that...