K-beauty has been receiving a lot of global attention in 2019. Only a month ago Estée Lauder, announced its acquisition of the beauty company Have & Be – the owner of the k-beauty brand Dr. Jart+cosmetics. Now, another globally known skincare giant, Beiersdorf, officially announced its...

K-Beauty has revolutionized the beauty industry. Many thought this was going to be a trend but it has had a massive effect on Beauty companies as many have produced their own line of K-Beauty products. K-Beauty now has an estimated net worth of close to $15 billion and the trend is still looking...

Are you looking to update your beauty shelf with some independent Korean beauty startups that’ll rival the big guys? Luckily, we’re here today to introduce our 5 Korean beauty startups to watch for in 2019.  In addition, while you won’t find any of the old cult classics that you know and...

The beauty industry is always changing as it tries to keep up with the latest consumer trends.  K-Beauty has dominated the skincare space for many years now and global beauty brands are looking to see where they should go next.  The beauty trends are shifting from legacy brands to more...

K-Beauty brands focus heavily on cleansing oils and balms as they are used as the first step in the K-beauty 10-step routine.  It is a part of the double cleansing process, and since oil dissolves oil, it is the perfect product to be used to remove makeup.  K-beauty brands have perfected...

Many K-Beauty products expect their customers to use the double cleanse method which calls for both oil-based cleansers and water-based cleansers.  However, there are so many different types of water-based cleansers to select from.  For those that do not know the K-Beauty 10-step routine.  Water...