Our mission to help you navigate the new normal is fueled by subscribers. To enjoy unlimited access to our journalism, subscribe today.The lipstick index might now be the mascara index. With many people now required to wear a mask while out in public, consumers have turned to upping their eye...

Korean Beauty Startup Fillit a handy makeup case for your smartphone. Think of it as a makeup kit on the go. This concept of combining a makeup kit with a smartphone will work great in Korea. In Korea, more than 90% of people over 13 years old have a smartphone. If you are ever on the subway in...

The hottest industry for the last few years has been the Korean beauty and skincare industry. South Korea has been the trendsetter in makeup and skincare in Asia. However, they have gotten a lot of attention from the west as well. Korean beauty startups have found great success in Korea and many...

Are you looking to update your beauty shelf with some independent Korean beauty startups that’ll rival the big guys? Luckily, we’re here today to introduce our 6 Korean beauty startups to watch for in 2020. In addition, while you won’t find any of the old cult classics that you know and love,...

The 10-Step Skincare Routine is well known to the Korean Beauty Community. But if you’re new to K-Beauty, terms like ‘serum’, ‘exfoliator’ or ‘hyaluronic acid’ can be very overwhelming. That is why we have prepared a guide about the essentials of K-Beauty in our series about the TOP10...

The beauty industry is always changing as it tries to keep up with the latest consumer trends. K-Beauty has dominated the skincare space for many years now and global beauty brands are looking to see where they should go next. The beauty trends are shifting from legacy brands to more independent...

The 10-Step Skincare Routine is well known to the Korean Beauty Community. But if you’re new to K-Beauty, terms like ‘serum’, ‘exfoliator’ or ‘hyaluronic acid’ can be very overwhelming. That is why we have prepared a guide about the essentials of K-Beauty in our series about the...

The 10-Step Skincare Routine is well known to the Korean Beauty Community. But if you’re new to K-Beauty, terms like ‘serum’, ‘exfoliator’ or ‘hyaluronic acid’ can be very overwhelming. That is why we have prepared a guide about the essentials of K-Beauty in our series about the TOP10...

The 10-Step Skincare Routine is well known to the Korean Beauty Community. But if you’re new to K-Beauty, terms like ‘serum’, ‘exfoliator’ or ‘hyaluronic acid’ can be very overwhelming. That is why we have prepared a guide about the essentials of K-Beauty in our series about the TOP10...

Korean Beauty (K-Beauty) started the “skincare wave” and since then has taken over the global skincare industry. Much of the growth of K-Beauty comes from the Korean wave (Hallyu). As Korean culture continues to grow, more and more Korean beauty products get exported globally. This results in a...

K-beauty has been receiving a lot of global attention in 2019. Only a month ago Estée Lauder, announced its acquisition of the beauty company Have & Be – the owner of the k-beauty brand Dr. Jart+cosmetics. Now, another globally known skincare giant, Beiersdorf, officially announced its...

K-Beauty has revolutionized the beauty industry. Many thought this was going to be a trend but it has had a massive effect on Beauty companies as many have produced their own line of K-Beauty products. K-Beauty now has an estimated net worth of close to $15 billion and the trend is still looking...

Are you looking to update your beauty shelf with some independent Korean beauty startups that’ll rival the big guys? Luckily, we’re here today to introduce our 5 Korean beauty startups to watch for in 2019.  In addition, while you won’t find any of the old cult classics that you know and...

K-Beauty brands focus heavily on cleansing oils and balms as they are used as the first step in the K-beauty 10-step routine.  It is a part of the double cleansing process, and since oil dissolves oil, it is the perfect product to be used to remove makeup.  K-beauty brands have perfected...

Many K-Beauty products expect their customers to use the double cleanse method which calls for both oil-based cleansers and water-based cleansers.  However, there are so many different types of water-based cleansers to select from.  For those that do not know the K-Beauty 10-step routine.  Water...