Memebox is a Korean company launched in Seoul by Hyungseok Dino Ha in 2012. It started off as a subscription box service. The main objective was to make the best of K-beauty more accessible in western countries. Over time, the company expanded to Shanghai, Taipei, and San Francisco. It has become a...

Korean startup Fillit has launched a handy makeup case for your smartphone. Essentially it is a pocket-friendly makeup kit meant to be used when you are on the go. It targets the beauty conscious millennials and aims to simplify their makeup rituals. View this post on Instagram Fillit packages...

As the temperature falls, the skin becomes dry, flaky, you will feel tightness, tenderness, itchiness, and the complexion becomes dull or sallow. In some extreme cases, it can become raw, cracked, and painful.With winter right next door, a few tips will help in keeping your skin healthy and...

To keep your skin healthy and glowing, it is important to properly remove any makeup applied. A simple face wash cannot remove the foundation and effectively cleanse your skin. Removing makeup is an essential cleansing step that can be made simpler by using proper makeup removers. This can be...

As cleansing is the first step in K-beauty skincare routines, Korean skincare and beauty brands focus extensively on cleansing oils and balms. It is a part of the double cleansing process which dissolves oils and removes makeup from the face. Facial cleansing is the most important step as only...