LinkedIn is a perennially underrated social media platform. It’s not always easy to quantify how effective you are on the platform though. Enter LinkedIn’s Social Selling Index.This handy metric tells you exactly how effective you are as a social seller while highlighting how you can...

Customer satisfaction is crucial to the success of your business. No matter how innovative your product or competitive your pricing, if your customers are ultimately unhappy, they’re not going to stick around.As such, it’s no surprise 45.9 percent of businesses surveyed in 2020 named...

Have a favorite slogan?That catchphrase that just sticks in your head like a catchy tune. Sometimes it even has a little jingle or rhyming structure that adds some flair. You know it works because it stays with you. You remember it, and you remember the company it stands for.Does your...

With over 267 million individual visitors, Google is undoubtedly America’s most popular search engine. Why does this matter?If Google is the most popular search engine, you should be listing your PPC ads on it. What’s more, you should be tracking the most popular topics and keywords in...

Are you searching for new audiences to tap into to grow your base?If you answered yes—and, let’s face it, all marketers are looking for new audiences—then you’ve come to the right place. The platform offers marketers a unique opportunity to further brand recognition and grow their...

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads.Since this monetary model is by no means novel, that means there’s a crowded space for these ads. You want to ensure your dollars dedicated to pay-per-click (PPC) are getting their...

Google discovery ads are changing the game by implementing a more powerful AI to take a lot of the guesswork out of paid advertising on Google. Instead of manually optimizing your ads over time, Google AI will take care of it for you using its massive amounts of data. How?That’s what...

If you collect information from your website visitors, you may be required by law to post a privacy policy on your website. While not every country has privacy policy requirements, many auxiliary laws make the addition of a privacy policy necessary for compliance. Plus, if you want your...

What do backlinks, reverse image search, and your business have in common?Your bottom line.Sure, you can blog until you have hundreds of posts on your site, but it takes time.Can your business afford to wait? Probably not.This is where a backlinks strategy comes in. Not only can...

It’s no secret that competition in online advertising has become super stiff. In a bid to beat the competition, it’s easy to cross the line and employ shady tactics; tactics that may be unethical.However, unethical PPC practices will do more harm than good for your business. They can also...

Have you defined the distribution channels that will be used by your company?If not, it’s time.In short, distribution channels determine the path goods will take from the manufacturer to the final consumer.Thus, they have direct impact over sales.There are many types, formats,...

On June 2nd Google released a core update. And in July there will be another one.During the first few days, most of us marketers and SEOs saw little to no changes in our rankings or search traffic.But on Sunday June 6th, many of started noticing shake ups.Some of my friends saw...

Are you searching for new ways to make sense of the marketing data you’ve been aggregating?With the continuous growth in artificial intelligence (AI) and the ever-collecting stores of data, there’s a better way to view and use existing marketing data.While many online tools promise...

Everybody loves a good deal.You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits.From an e-commerce seller’s perspective, sales like these can be a powerful tool...

You’ve likely heard the term “influencer” thrown around a lot the last few years. It generates mental images of YouTube stars promoting energy drinks and Instagram stars raving about weight loss supplements.This is called influencer marketing, and it can be a very successful strategy if...

If you work with sales, knowing about the Product Life Cycle model is almost mandatory.The model describes the stages a product goes through in its journey from creation to discontinuation.Why do you need to know this?Because products in different stages demand different strategies, be...

Choosing the right content for your image and video ads can be challenging.What message will actually get consumers to take the plunge and buy your product?Regardless of how thorough your digital marketing plan is, there’s no one simple solution for ad success that applies to every...

Being a marketer is an interesting job.On the one hand, you’re expected to keep up with trends. When a new social media platform starts to take off, you’d better be there promoting your brand.Still, you can’t just blindly follow those trends. Popular platforms become saturated with...

A web presence is essential for getting found online, especially these days. According to Statista.com, nearly a third of consumers in the United States look online for a local business every day. It’s simple: websites are essential for attracting new customers.A website proves invaluable in...

Whether it’s for a loved one or a colleague at work, getting a gift for someone is never easy. One reason is there are billions of options to choose from. The other reason is most people don’t have the time to look through millions of catalogs to pick one.That’s why if you run an...

Learning how to get backlinks can help you jumpstart your brand, with no investment upfront.The idea is simple: just ask a site for a backlink.However, sometimes these requests get lost in a flood of emails. The average person receives 88 emails a day alone. Other times, requests gets...

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place.Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty...

I thought I would let you into my mind, so you can see how I think of marketing.The way I strategize to grow my own company.And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online.Now before I dive in,...

Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe.It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and...