You just started a new AdWords campaign. You’re trying to drive some easy, instant sales to your site. But you quickly realize that you have no idea how to tell if those visitors are converting. No clue if you’re wasting your hard-earned budget without a return. You’re not alone. 76% of...

Alexis Ronickher Contributor Share on Twitter Alexis Ronickher is a partner at Katz, Marshall & Banks LLP, a whistleblower and civil rights law firm in Washington, D.C. She specialized in representing whistleblowers. Nicolas...

Alexis Ronickher Contributor Share on Twitter Alexis Ronickher is a partner at Katz, Marshall & Banks LLP, a whistleblower and civil rights law firm in Washington, D.C. She specialized in representing whistleblowers. Nicolas...

Alexis Ronickher Contributor Share on Twitter Alexis Ronickher is a partner at Katz, Marshall & Banks LLP, a whistleblower and civil rights law firm in Washington, D.C. She specialized in representing whistleblowers. Nicolas...

I developed the habit of reading books at an early age. While both my mom and dad read occasionally, they were not avid readers by any standard. Yet, somehow I found myself spending more time reading than exercising any other hobby of mine. As a kid, I attended a humble elementary school located...

A decade ago, the idea of CEOs spending a portion of their time on social media sounded laughable. Now in the digital age, social media is considered an integral component in every organisation’s business goals. It isn’t enough for CEOs to show up in conferences, do interviews, and give talks...