Reimagining the future of Asia’s business events sector through SaaS

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The business events sector leverages SaaS technologies to overcome pandemic limitations and foster human connection. It is estimated that the share of digital offerings in companies’ portfolios has accelerated by a staggering seven years. Until the pandemic, the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, which supported more than 34,000 direct and indirect jobs, had been deeply dependent on face-to-face…
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