Reimagining the future of Asia’s business events sector through SaaS

The business events sector leverages SaaS technologies to overcome pandemic limitations and foster human connection. It is estimated that the share of digital offerings in companies’ portfolios has accelerated by a staggering seven years. Until the pandemic, the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, which supported more than 34,000 direct and indirect jobs, had been deeply dependent on face-to-face…
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