How TikTok co-creation strategy is supercharging Southeast Asian SMBs

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Most would agree that small and medium-sized businesses (SMBs) form the economic backbone of Southeast Asia. They employ the bulk of each country’s workforce — 85% in Thailand, for example, and a staggering 97% in Indonesia and Vietnam — and, correspondingly, contribute significantly to gross domestic product (GDP). However, with the pandemic wreaking havoc on these businesses, it is imperative…
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