How modernised tech stack, demand forecasting and AI-backed recommendations are key for consumer-facing businesses

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Old habits die hard but consumer behaviour proves otherwise. The COVID-19 pandemic, lockdowns and social distancing mandates have disrupted the consumer habits of buying and shopping. According to a Mckinsey survey, 75 percent of consumers who were making purchases online for the first time will continue to do so even after normalcy is restored. In such a scenario, long-term growth…
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