Segment launches customer journey tool to build fine-grained personal experiences

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Twilio Segment announced a tool, which is available starting today, to help marketers create fine-grained customer journeys. Up until now the company has enabled marketers to build buyer personas and broader audiences, but this enables users to have much greater control of their interactions with a customer. Company co-founder and CEO Peter Reinhardt says that marketers have been craving the…
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