Sales enablement: How to create content to support your sales team

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In the B2B industry, content is the cornerstone of marketing and sales. But the standard idea of nurturing leads through top-, middle-, and bottom-of-funnel (TOFU, MOFU, and BOFU) content isn't always possible.  That's where sales enablement comes in: it's the process of providing your sales team with the information, content, and tools they need to sell more effectively. By using…
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