JioMart gets over 50 pc orders from Tier II, III cities as Reliance scales up digital commerce

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Reliance's hyperlocal commerce platform JioMart now gets more than half its orders from India's Tier II and III cities. The platform, which launched in May 2020, has seen an accelerated rollout in the pandemic to help people 'shop from home'. Interestingly, at launch JioMart was more focused on metros and Tier I cities. However, with digital commerce gaining traction across…
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