InfoSum outs an identity linking tool that’s exciting marketing firms like Experian

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InfoSum, a startup which takes a federated approach to third party data enrichment, has launched a new product (called InfoSum Bridge) that it says significantly expands the customer identity linking capabilities of its platform. “InfoSum Bridge incorporates multiple identity providers across every identity type — both online and offline, in any technical framework — including deterministic, probabilistic, and cohort-level matches,”…
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