“Ignore your competitors, but don’t ignore their customers.”: Twitch Founder, Emmett Shear’s Golden Growth Rules

There are only five growth strategies that exist, and your product probably only fits one. Press isn’t a growth strategy, and neither is word of mouth. The five growth strategies are high-touch sales, paid advertising, intrinsic virality, intrinsic influencer incentives (Twitch!), and platform hacks. For internet companies, growth is more important than profit. It’s very rare for a company to…
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