Cult.fit acquires TREAD; forays into smart fitness hardware for at-home workout vertical

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Cult.fit — Cure.fit's fitness and wellness platform — on Thursday said it has acquired Bengaluru-based connected fitness startup TREAD. TREAD had recently launched a smart fitness bike, and the acquisition will help cult.fit launch its hardware-at-home business vertical.   In a statement, the startup said the acquisition of TREAD is the first step towards launching a suite of smart fitness…
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