BharatPe acquires loyalty platform PAYBACK India

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Merchant payments and financial services provider BharatPe has announced the acquisition of multi-brand loyalty platform PAYBACK India from American Express and ICICI Investments Strategic Fund for an undisclosed amount. This is the first-ever acquisition by BharatPe and will make PAYBACK India, the country’s largest multi-brand loyalty programme with 100 million+ members, a wholly-owned subsidiary of BharatPe.  With PAYBACK India, BharatPe…
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