After 30 years, ‘Crossing the Chasm’ is due for a refresh

Jeff Bussgang Contributor Share on Twitter Jeff Bussgang of Flybridge Capital, a former entrepreneur turned venture capitalist, teaches entrepreneurship at Harvard Business School. When I was at Open Market in the 1990s, our CEO gave out the recently published book “Crossing the Chasm” to the executive team and told us to read it to gain insight into why we had…
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