Direct-to-consumer orthodontic startup Impress raises $50M to scale across Europe

As the famous phrase goes, ‘software is eating the world’ and now software is eating dentistry. Or, perhaps more accurately, the arena of orthodontics — the specialty of dentistry that deals with things like braces — is slowly but surely being digitalized. To whit, Impress, a Southern European player in direct-to-consumer orthodontics, has raised a $50 million Series A funding…
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