Why Entity-Based SEO is a New Way of Thinking About Optimization

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Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content.  When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs). These days, Google has more systems to identify the true…
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