WhizzCo helps publishers maximize their content recommendation revenue

Israeli startup WhizzCo says it’s time for publishers to take the programmatic, auction-based approach to the ads in content recommendation widgets like Outbrain and Taboola. After all, publishers regular employ this approach for most of the ads on their websites. But co-founder and CEO Alon Rosenthal said that when trying to monetize his own websites, he discovering for himself that…
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