Ushopal looks to charm China’s beauty lovers with niche Western brands

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What will China’s answer to Estée Lauder look like in the digital age? According to Ushopal, it will provide a seamless online and offline shopping experience, where China’s savvy beauty shoppers get to discover niche, tasteful brands and learn their stories. Ushopal was founded in 2017 by J&J veteran Lu Guo as an “omni-channel” partner for luxury beauty brands at…
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