Indonesian market research startup Populix raises funding to continue digitizing sector

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Traditionally, consumer surveys have been a very manual process, with one-on-one interviews at people’s doorsteps, paper-based via mail, or over the phone. They have been the norm in Indonesia until last year, when the pandemic also digitized this industry. Three-year-old market research platform Populix, which collects data via its app, benefited from that. The startup announced on Thursday that it…
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