How to Understand and Improve CTOR (Click-to-Open Rate)

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA, 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. Email marketing’s success rate comes from its high ROI, which DMA states comes in at around $58 for every $1 spent. All this aside,…
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