How Indonesian beauty e-commerce startup Social Bella finds balance between commerce, content, community

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During a chat back in 2014, John Rasjid, Christopher Madiam, and Chrisanti Indiana, three friends with backgrounds in finance, IT, and design and communication, respectively, agreed that beauty and personal care products required a dedicated place. Back then, there didn’t exist any online platform that catered to this specific market in Indonesia. “Chrisanti was the beauty aficionado. She tossed the idea…
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