Can Muji’s radical simplicity survive the pandemic?

This is the web version of Business x Design, a newsletter on the power of design. Sign up here to get it in your inbox. The design aesthetic of Muji, the Japanese home-goods retailer, is a riddle, wrapped in a mystery, inside a Zen koan. Since the opening of its unassuming, almost austere first shop in Tokyo’s Aoyama district in 1983, Muji…
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