DTC and native: Is it the perfect e-commerce partnership?

Amid COVID-19 chaos, consumers want certainty and offerings to suit life in lockdown, and direct to consumer (DTC) brands are among the best placed to meet that demand. Discussion about current DTC growth has largely revolved around online agility. As internet-born brands, many DTC businesses have thrived by focusing on e-commerce and limiting offline costs; a key advantage when the…
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