The rise and fall of South Korea’s one of the first unicorn startups – Yello Mobile

In August 2012, the Seoul-based entrepreneur Lee Sang-hyuk launched Yello Mobile, which was set to become the South Korean ecosystem’s first unicorn. The startup initially grew phenomenally with its unique business strategy to acquire mobile technology-focused startups. From the get-go, Yello Mobile was on a spending spree by acquiring 35 startups, and in the next six years after that, it…
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