Quibi’s Launch: Why It Fell Flat With GenZ

A little more than a month ago, the world officially saw a new entrant to the streaming war. After raising ~$2 billion from the likes of The Walt Disney Company, Alibaba Group, & Greenspring Associates, Quibi, a short-form video streaming platform founded by Silicon Valley veterans Jeffrey Katzenberg, Ken Howery & Meg Whitman officially launched on April 6th, 2020. Quibi…
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