Trax acquires European image recognition startup Qopius to expand digital retail presence

Trax, a retail tech unicorn with a valuation of US$1.4 billion, announced today that it has acquired Qopius, a Europe-based image recognition company that has raised close to US$1.8 million. The company refused to comment on the terms of the deal. Trax CEO Joel Bar-El said that Qopius’ expertise in digitising supermarket shelves across Europe and phenomenal talent line-up make…
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