Why fintech companies should learn about customer retention from e-commerce companies

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Fintech and e-commerce are two branches of the tech industry that are often intersecting with each other. However, there are ways that these two sectors are operating differently. Despite their differences, Liam McCance, Chief Marketing Officer at Singlife, believes that there are several points that fintech companies can learn from their e-commerce counterpart, particularly in the matter of customer retention…
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